Marcin Cichocki
Marketing Strategist · Entrepreneur
Author · Lecturer
Blending the latest in brain science with cutting-edge AI tools and over a decade of experience in the entrepreneur’s trenches. Helping startups and brands craft strategies to connect, grow, and thrive. Strong academic foundations, real-world impact.
Blog
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Generative artificial intelligence (GenAI) and the future of critical thinking in knowledge work
In the era of rapid development of generative artificial intelligence (GenAI), we are witnessing a fundamental transformation in the nature of intellectual work. Tools such as ChatGPT, Gemini, and Microsoft Copilot are permeating everyday professional practices. How do these technologies influence our critical thinking abilities? A newly published study by Lee and colleagues (2025) sheds…
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The Power of Data-Driven Content Marketing
Learn how to leverage data analytics to create content that resonates with your target audience and drives measurable business results.
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Copywriting Techniques That Convert
Discover proven copywriting strategies that turn casual readers into loyal customers, with practical examples and case studies.
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Building a Strong Team Culture in Remote Work
Explore effective strategies for fostering collaboration, communication, and creativity in distributed teams.
About me
→ Over 15 years of experience as a digital marketing expert, entrepreneur, and educator.
→ Founder of the boutique marketing agency Kuźnia (The Forge), publisher of WYDAWNI100, a company specializing in automated e-commerce projects, and creator of several startups that didn’t make it.
→ Author and Lecturer merging digital technology, marketing, and behavioural psychology to help businesses navigate the complexities of the modern world.
Expertise & Services
Marketing Strategy
Crafting marketing strategies for professionals, brands, and small businesses.
Marketing Consulting
Consulting market analysis, communication strategy development, and implementation planning.
Training and Workshops
Conducting practical training on content marketing, copywriting, and communication strategies.
Communication Strategy
Crafting brands’ messages that resonate with their audience and strengthen their position in the market.
Content Creation
Running a marketing agency in Poland which crafts all types of high-quality content on Social Media platforms.
My books
“Zawód: copywriter. Zacznij zarabiać na pisaniu”
Publisher: OnePress
Publication date: 2023-12-21
ISBN: 9788328372429
An entry-level guide for aspiring copywriters aiming to turn writing into a paid profession. The book outlines the fundamentals of the craft, portfolio building, client acquisition, and pricing strategies.
“Copywriting sprzedażowy. Jak zamieniać słowa w pieniądze”
Publisher: Expertia
Publication date: June 24, 2022
ISBN: 9788367098083
A practical guide to sales copywriting tailored to small business owners, freelancers, and marketers. It presents step-by-step methods for crafting persuasive and conversion-driven content.
“Mind hacking. Przekonaj małpy, żeby oddały ci swoje banany”
Publisher: PWN (Polish Scientific Publishers PWN)
Publication date: 2023-12-21
ISBN: 9788301232511
This book synthesizes scattered knowledge from thousands of articles, studies, reports, and digital materials to address two key questions: Why do consumers make specific purchasing decisions?
Other publications & insights
What can I do for you?
- Create communication and content marketing strategies
- Advise and consult on marketing, content marketing, and communication activities
- Teach about marketing strategies, communication, content writing, and copywriting
Let’s Connect
Just email me at: me [at] marcincichocki.com.